Emilie GRANDOIT ACHILLE

After graduating from high school in Haiti at Lycée Alexandre Dumas, Emilie left for Montreal to begin her university studies. She holds a Bachelor's degree in Communication-Marketing and a graduate degree from HEC (Hautes Études Commerciales). Prior to joining Digicel as Head of Marketing in 2011, Emilie spent 10 years working for numerous Canadian and international advertising agencies (i.e.: Cossette, Bleu Blanc Rouge, Publicis, TBWA) in both New York and Montreal. As an account director at Bleu Blanc Rouge, she has won several awards for The Gazette's Words Matter campaign. She also helped launch the Metro & Moi reward and loyalty program for the Metro food chain during her time at Publicis. In 2013, Emilie launched her own consulting agency, Lift Communication. Throughout her career, she has worked in multiple fields such as telecommunications, automotive, cosmetics, and food to name a few while managing budgets ranging from $ 50,000 to $ 15 million. From brand or product launch to consumer loyalty, through promotion and contests, she has experience in all types of media - print, TV, radio, billboard, web and social media.